Electrification Strategies Adopted by some Highly Innovative Companies in the Automotive Segment and the Effects of their Application in the Context of Climate Change
Keywords:R&D, strategy, automotive segment
AbstractMany representative innovative companies adopt electrification strategies taking into account both, - the constraints imposed by climate change with a direct impact on the economy and society -, and the consolidation of a competitive position. The changes that occur in the technological domain have a great influence on electrification strategies, therefore, companies adopt plans to increase competitiveness through product quality, to ensure a balanced business portfolio. Strong demand boosts R&D activities, in the sense that it guides them precisely and polarizes them on innovations achievement, imperiously required to satisfy the demand. Starting from this premise, we will try to highlight the importance of electrification strategies, in the context of climate change and the contribution of R&D activities to the creation of the necessary conditions for the successful implementation of these strategies.
Copyright (c) 2022 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
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