Businesses and women in Romania

Abstract

The paper presents the main findings regarding the role of women entrepreneurs in the economy in general and in Romania specifically, the influence of the family and friends’ financial and emotional support that helped their business development. The main results show that, even though women are considered one of the greatest powers of macro environment development, their businesses are still small or medium-sized, and the measures to encourage their business development are still not enough, but their characteristics – such as determination and perseverance – lead to sustainable businesses.