Strategic innovation through massive investments in the economic crisis - Case study Dedeman

Abstract

Within any economy, investments ensure the relationship between the present and the future, between current generations and future generations. Investments are a particular class of expenses that engage the future the most, depending on their size and depending on the development and improvement of the productive potential of a company through expansion and modernization. During the economic crisis, most companies looked worried at the deployments of forces in the economic environment, dominated by a state of uncertainty that announced a new crisis. Dedeman, at that time, began expansion plans to surprise competitors and decided that it was a good time to attack the competition with the bayonet, so Dedeman became a flagship market leader.