What do high school students eat? A gender, residence, and body mass index perspective

Authors

  • Ovidiu Mircea Tierean Transilvania University of Brasov, Romania

Keywords:

quantitative research, eating behaviour, gender and residence status segmentation

Abstract

The article presents the results of quantitative marketing research conducted on students from six high schools regarding their eating behaviour at school and at home during the school year and holidays. The purpose of this research is to identify what kind of products students consume on their way to school, during breaks and on their way back from school, what kind of food they eat at home during weekdays and weekends, the complementary behaviours while eating and their eating behaviour in their free time. Results are presented cross-tabulated with gender, residence status and body mass index.

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Published

2017-12-20

Issue

Section

MARKETING