Entertainment services marketing

Abstract

This paper discusses a less-treated subject until now: entertainment services. The main objective of this paper is to highlight the characteristics of these services. Our aim is to find out what entertainment services are, to whom they are addressed, what kind of services we have in Brasov County, and the type of strategies applied by entertainment providers for the success of their business. When we discuss entertainment we cannot leave out our free time, and that is why we will also cover this subject in another chapter of the paper. In order to achieve this goal, we will go through specialized articles while also analyzing what actually happens in the case of entertainment services in Brasov County.