The Contemporary Romanian Paradigm of Marketing Promotion

Abstract

Contemporary marketing takes place in the field of permanent interconnection, instant information, and immediate rewards. Communication through marketing promotion will take these characteristics into account or will be just inefficient spending. The Romanian market is no different from the global one. Marketing promotion currently has new tools that lead to new challenges in that it makes use of traditional, yet powerful forms, but also absolute ways of communication. Romanian promotion is helped today by these tools, but its task is more complex than it was a decade ago.