Using the Boxplot analysis in marketing research

Abstract

Taking into account the needs of decision-makers inside the companies, marketing research is meant to provide the best information that really can help the adoption of the best decisions. In this respect, a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes instrumental research regarding the use of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.