The importance of private brands with the Romanian trade

Abstract

The main objectives of this paper are the identification of the best-known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products to the Romanian market. The determination of the degree of satisfaction felt by the inhabitants of Brasov on the quality level of the price and the assistance of the private brand's products was achieved with the help of quantitative marketing research.