Potential and risks in the Romanian wine industry

Abstract

The present descriptive paper presents some historical, geographical, and institutional landmarks of the Romanian wine sector. It offers a brief analysis of the Romanian vineyard production evolution and of the national wine market conjuncture, taking into account the global context, which allows outlining of Romania's place on the world wine map. Wine promotion in foreign markets must be done by emphasizing indigenous varieties, which is why knowing them is essential. Highlighting the progress made by Romanian winemakers, the difficulties they face, and the opportunities in the market allow us to draw conclusions that open horizons for extensive research in this industry.