Fostering entrepreneurial culture in university

Authors

  • Silvia Sumedrea Transilvania University of Brasov, Romania

Keywords:

entrepreneurship, higher education, communication channels, social networks

Abstract

The paper is aiming to analyze the level of students' interest in the area of entrepreneurship, their perception of embracing a future entrepreneurial career, and the possible obstacles that they perceived would encounter in this endeavor. Various communication channels were used to promote an entrepreneurial event and the impact has been evaluated for students with different backgrounds.

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Published

2017-06-19

Issue

Section

MANAGEMENT