Implementing quality strategies to increase competitiveness on mineral waters’ market

Abstract

In Romania, there are over 2,000 mineral water springs. To succeed in this market, producers need to adopt different quality strategies. In the mineral water market, producers pay particular attention to the implementation of their own policies regarding quality, environment, and food safety. To achieve quality objectives, the producers are continually preoccupied to ensure the resources: human, material, training, working, and environmental conditions. This paper analyzes the quality strategies adopted by different companies in the mineral water market in Romania, strategies that allowed them to be competitive and profitable.