Promotion and communication through e-mail marketing campaigns

Abstract

The main purpose of this article is to try to emphasize the e-mail marketing campaigns importance and efficiency and the way they increase the interaction between a company and potential customers and increase their interest in a company’s products and services and finally trigger the buying decision. Also, the present paper’s aim is to exemplify how businesses can gain benefits by using marketing automation tools like e-mail marketing campaigns which are considered nowadays a form of direct marketing which is less expensive than the traditional direct marketing alternatives.