Barriers to the development of the short supply chain for local food producers in Romania

Abstract

This article highlights the importance of short food supply chains for the development of rural areas in Romania, considering the increasing demand of the population for healthy food. Proper functionality of these local food supply chains brings benefits to producers, consumers, and the local community, but some issues must be solved. This article presents the results of a qualitative marketing research study conducted for identifying the difficulties in this sector. The study aimed to identify the small producers’ opinions on the barriers to the development of these supply chains and how they could be helped to sell their products at a fair price.