The importance of online communication in the information upon safety and security at work

Abstract

This study aims at presenting the employees’ opinions on the use of the online environment as a medium for communicating information related to labor safety and security. The study is based on quantitative marketing research achieved by interviewing 95 participants, at a conference on labor safety and security. The idea of conducting this research was based on the increasing number of internet users in our country, as well as on the fact that the young generations are ever more dependent on communication in the online environment, to the detriment of the communication by classical promotional media.