The interest of Romanian consumers in using QR codes in restaurants and pubs

Abstract

The fast development of smartphone technology has created an opportunity to use QR codes, considered a popular way of mobile tagging due to their ease of use. Various types of hospitality units, such as accommodations or restaurants and bars have found QR codes an excellent marketing tool. This paper presents the results of a marketing research study conducted in Brasov city Romania regarding the consumers’ interest in using QR codes in restaurants and pubs. The results show that mostly the young generation of consumers is aware of QR code existence because they have smartphones and they are always interested in testing the latest technologies.