“Ryanair” is Looking for New Solutions to Cope with the Competition

Abstract

A careful look at the world economic picture allows us to highlight unquestionable defining features: diversification and renewal of commodity supply, modernization of markets, and modernization of clients and the demands of society. In view of these conditions, the quality of services has become a determining factor in the competitiveness of enterprises, regardless of the field in which they operate. Operating in a market with significant competition, Ryanair Company is looking for strategies to cope with this competition. This paper exemplifies how the company chose to put in place a quality strategy that would bring advantages over the competition.