The Impact of Technology on Romanian Guesthouses

Abstract

The Romanian guesthouses are striving to remain competitive in a market where skilled labor is scarce and salaries are continuously increasing. There is strong competition from hotels and from a high number of private owners who rent their flats and create a big parallel tourism market. In this respect, they have to reduce costs by investing in new technologies. The authors used a qualitative research method based on a focus group with managers from 8 guesthouses from Brașov, Romania, to determine if these businesses are willing to invest in new technologies and the advantages and disadvantages of such investments.