Evaluation of an Event to Promote Education and Values of Social Inclusion in Rural Areas through the Direct Observation Method

Abstract

This article presents the results of marketing research generated by the method of direct observation in order to evaluate an event organized in a rural area. Research has led to some conclusions on how, in rural areas can be promoted ideas such as the importance of parental involvement in early childhood care and education, the importance of education for a child’s development, overcoming prejudices, tolerance, social responsibility, and civic responsibility.