Political Communication Aspects in Romania

Authors

  • Anamaria Stan Transilvania University of Brasov, Romania

Keywords:

qualitative research, political communication, in-depth interviews, political specialists, political marketing

Abstract

The paper was conducted to identify the attitudes and preferences of the specialists regarding political communication in Romania. According to them, political communication should be constant and it should represent a means by which the proposed political program is promoted in order to help raise awareness for a particular candidate. The subjects explained the link between the audience's level of understanding and the intention to vote. In Romania, television communication and door-to-door campaigns prevail. These should be complemented by online communication.

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Published

2018-12-17

Issue

Section

MARKETING