Promotion of Tourist Attractions and Identification of the Promotional Marketing Mix Applied by Travel Agencies in the Centre Region of Romania

Abstract

The overall activity of the travel company is inconceivable without proper promotion, through which information about the characteristics of products and services offered are provided to consumers, users, and the general public. The promotion of tourism services is aimed at attracting new customers and keeping existing customers. The promotion must be directed at potential tourists and precise targets by engaging forces at different levels: local, regional, national and international.