Internal Factors of the Rail Freight Transportation

Authors

  • I. Hegedus Transilvania University of Brasov, Romania
  • G. Bratucu Transilvania University of Brasov, Romania
  • M. Stefan Transilvania University of Brasov, Romania

Keywords:

rail, transportation, competitive advantage, customer analysis, digitalisation

Abstract

The aim of this study is to analyze the reason why rail freight has a competitive disadvantage in comparison with road transportation and to identify possibilities for further improvement. Both external and internal actions are needed to improve the competitive position. The influence of the external factors has been analyzed in a previous study, so this study concentrates on the internal factors. One of the most effective tools to achieve these desperately needed improvements is the digitalization of the Freight Transportation Industry.

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Published

2018-06-19

Issue

Section

MARKETING