Adoption of Innovation in Retail Industry

Abstract

This paper proposes an investigation of the retail managers’ attitudes on the relationship between information and innovation, and the operation of this relationship in the retail industry businesses. Our approach in this article is that the future of the retail industry will be undoubtedly configured by the mix of information and communication technologies with social, economic, and legislative issues, a context in which retail companies will become more competitive and will generate more value for the consumer.