Analysis of Business Development Strategies Applied by Startups Financed by Non-Refundable Funds in Romania and Their Volatility in the Context of “Covid-19”

Abstract

The present article aims to analyze the business development strategies applied by start-ups financed by non-reimbursable funds in Romania and their volatility in the context of COVID-19. The research is a qualitative one, based on an in-depth individual interview, which manages to demonstrate the existence of a direct link between the opportunity to access non-reimbursable funds and the decision to start a business by entrepreneurs, the opportunity to allocate these funds to mobilize people towards entrepreneurial initiatives, as well the contraction of start-up activities due to the context of the COVID-19 pandemic.