Types of Services in the Accounting Companies of Brașov County

Abstract

The strategies of accounting companies are a mix between the demand of the beneficiaries and the offer of services. In order to be competitive in the market, the accounting companies develop strategies to help them strengthen their relationship with the existing clients and attract new ones. This article analyses the offer of financial-accounting services of 20 accounting companies of Brașov county, using the method of qualitative research - direct observation. The presentation websites of the companies were analyzed in order to identify the types of services provided. The companies included in the study were selected based on the size of their turnover.