Outlook on MLM Systems Development a Marketing Approach

Abstract

Multi-level Marketing (MLM) or also called Network Marketing refers to network marketing or multi-level marketing. Multilevel marketing is a direct sale in which the sales force is compensated not only for the sales that a person makes but also for the sales made by recruiting other subscribers. Starting from the problem regarding people's continuousness towards network marketing, but also to study an MLM model on the Romanian market, we made a short analysis of the literature, followed by a focus group marketing research to find out the opinions, attitudes, and behaviours of the partners of company X regarding the sale in MLM system.