The Implementation of the Continuous Improvement Strategy as an Efficient Tool to Achieve the Organization's Objectives

Abstract

Quality management is a set of activities aimed at achieving objectives, through the optimal use of resources. This set includes planning, coordination, organization, control, and quality assurance activities. The company sets itself a series of "strategic objectives": economic, social, technical, commercial, which are achieved through "operational objectives". In this paper, the author investigates the implications of implementing a quality strategy (the strategy of continuous improvement) on the organization’s client’s satisfaction, respectively on its economic results. The results highlight the benefits that the implementation of this strategy has brought to the organization looked at.