Online Travel Agencies in Romania

Authors

  • Codruta A. Baltescu Transilvania University of Brasov, Romania

DOI:

https://doi.org/10.31926/but.es.2019.12.61.2.6

Keywords:

online travel agencies (OTAs), e-commerce, O2O commerce, Romania

Abstract

Today’s habit to purchase online is a general and powerful trend, with great expectations for further development in the future. For all companies, especially tourism companies, the challenges are numerous. The article analyses the typology of Romanian online travel agencies, their geographical distribution, and also, highlights the most trusted and best known Romanian online travel agencies. In Romania, online travel agencies represent 10.5% of the total number of intermediaries in the tourism distribution system, Bucharest is the city where the majority of Romanian online travel agencies were licensed.

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Published

2020-01-07

Issue

Section

TOURISM