Perspectives of using Augmented Reality in Promoting Companies’ Activity

Abstract

The paper aims at determining the attitude of the managers of companies in the center of Romania, with a turnover of more than 100,000 euros, regarding the collaboration with the Transilvania University of Brasov in order to create a promotion catalog that uses augmented reality. During the research, the degree of knowledge of the augmented reality concept was identified, as well as the opinion of the subjects regarding the attractiveness, effectiveness, and utility of this technology in promoting the company’s image and activity.