Consequences of United Kingdom’s Withdrawal from the European Union on the Romanian Wine Export

Abstract

Although in recent years the Romanian wine producers have been more oriented toward the domestic market, which has been steadily increasing, they are aware that the export, even relatively small as a share of the total turnover, brings stability to the company, especially in the moments of the decline of the internal market. Considering that about 20% of the volume of wine exported by Romania is sold in the United Kingdom, it is understandable the concern of the Romanian producers about the implications of the UK's withdrawal from the European Union. The multiple effects of Brexit will also shake the imports of this country, affecting the market of many products, including wine. The paper aims to highlight the opinions of the managers of wine-producing companies in Romania regarding the consequences of Brexit on the export of Romanian wine. The conclusions of the qualitative research show that the Romanian wine producers do not have a strategy to offset a possible decline in export sales.