The Main Attributes of the Employers’ Attractiveness - A Cross‐National Analysis on Romania, Italy and Armenia

E. Grajdieru (Coman); T. Khechoyan

doi:10.31926/but.es.2019.12.61.1.13

Authors

E. Grajdieru (Coman) Transilvania University of Brasov, Romania
T. Khechoyan Public Administration Academy of the Republic of Armenia

DOI:

https://doi.org/10.31926/but.es.2019.12.61.1.13

Keywords:

employers’ attractiveness, cross-national analysis, work-life balance, career development

Abstract

In the context of a globalized society, companies need to differentiate themselves in the labor market in order to attract the best candidates. The aim of this study is to identify the main attributes of the employer’s attractiveness for the students and graduates from Romania, Italy, and Armenia, and to demonstrate that there are significant differences between the levels of importance attributed to the items by respondents depending on their nationality. We conducted quantitative research on a total sample of 375 subjects. The results are in line with some of the previous research conducted in other countries.