Elements of Tourism Consumer Behaviour of Generation Z

Abstract

Differences in behaviour between generations are becoming increasingly apparent. The young generation of the moment, also known as Generation Z, distinguishes by many elements from the previous generations. The article performs research among the students of the Faculty of Economic Sciences and Business Administration from the Transilvania University of Brașov in order to analyse some behavioural elements related to the information, acquisition and consumption of tourist products. In manifesting their tourism behaviour, Generation Z members develop attitudes of utmost relevance and importance for professionals in the field.