The Behaviour of Romanian Consumers Regarding the Purchase of Products and Services

Abstract

Consumer behaviour is a component of people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on commercial premises, distance selling, direct selling or selling on the internet. The purpose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend.