Perceptions of Gender Equality in Romanian Public Institutions: A Study among University Students
DOI:
https://doi.org/10.31926/but.es.2025.18.67.2.17Keywords:
gender equality, public institutions, gender stereotypes, marketing campaignsAbstract
This study investigates perceptions and social representations of gender equality in public institutions through qualitative research. The method used was the focus group, which allowed for the highlighting of personal experiences and emotional perceptions on gender equality. The results show that equality is understood as a principle of equal rights and responsibilities, but felt as an incomplete and contradictory reality. Public institutions are perceived as rigid and resistant to change, and media campaigns are valued when they transmit authentic and inclusive messages. The study highlights the need for institutional reforms and cultural transformations.Downloads
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Copyright (c) 2025 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

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