Ways to Increase the Visibility of Companies in the Online Environment Through Email Marketing Strategies

Abstract

Email marketing is a powerful tool for promoting a business's products or services. In an increasingly digital world, the visibility of a business in the online environment is essential to attract new customers and increase brand awareness. In the framework of this work, we conducted a quantitative marketing research study to focus on the opinions, attitudes and behaviors of online users who interacted with emails from companies, with emphasis on determining the impact that email marketing has on a company's visibility. The results of the research will be of interest to students, researchers in the field, but especially to companies.