Mood and Design Elements

Abstract

The paper presents the results of an experiment aimed at studying the influence of focal colours and geometric shapes on mood. The colours were displayed on plastic boxes, and the shapes were of perfume bottles. The Profile of Mood Scale (POMS) was used to assess mood. It was found that both focal colours and geometric shapes have a general tendency to induce positive mood values. No specific relationships between a certain mood and a certain colour or geometric shape were found. It was only revealed that the brown colour and the cube have a moderate to strong positive influence on all mood states.