Portal Features – Personalization

Authors

  • Catalin Ioan Maican Transilvania University of Brasov, Romania

Keywords:

personalization, customization, rule-based personalization, behaviour-based personalization

Abstract

The paper presents personalization as a key portal feature. The first part provides an overview of various definitions of personalization. The second part presents various classifications of personalization.

Author Biography

Catalin Ioan Maican, Transilvania University of Brasov, Romania

Dept. of Management and Economic Informatics

Published

2007-05-24

Issue

Section

ECONOMIC SCIENCES