The Marketing of Military Staff Selection and Recruiting

Authors

  • Mihai Alexandrescu Transilvania University of Brasov, Romania

Keywords:

human resources, professional military staff, recruitment and selection system, the psychological testin, the physical abilities testing the assessment interview

Abstract

The paper presents the marketing campaign taking place at the Ministry of Defence level for the selection and recruitment of military staff to create a professional military staff. Within the marketing campaign, communication is the element that offers the information exchange necessary for reaching the objectives (the market research and the promotional techniques). The methods of communication with the target group are extremely numerous and require high creativity, financial resources, and forecasting abilities.

Author Biography

Mihai Alexandrescu, Transilvania University of Brasov, Romania

Department of Management and Economic Informatics

Published

2007-05-24

Issue

Vol. 13(48) (2006)

Section

ECONOMIC SCIENCES

License

Copyright (c) 2006 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.