Aspects of Glocalized Popular Culture in Hungary

Authors

  • Ildiko Hortobagyi University of Pannonia, Veszprem, Hungary

Keywords:

glocalization, cultural heterogeneity, multiple identities

Abstract

Reflecting on the realities of current societies, the paper aims to provide insight into how global values adapt to fit local needs. The presentation covers several communicative (both verbal and non-verbal) aspects of popular culture in the Hungarian media.

Author Biography

Ildiko Hortobagyi, University of Pannonia, Veszprem, Hungary

Institute of English and American Studies

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Published

2010-11-16

Issue

Section

CULTURAL STUDIES