English as a Lingua Franca and its intercultural Consequences: Applied Linguistics Approach

Abstract

The presented paper focuses on current approaches of applied linguistics with regard to intercultural communication in a current business environment. It shows the importance of practical approaches in English Studies in today's global world which stresses pragmatism and practical scientific approaches. Current English Studies will thus have to prove their place in modern universities and intercultural communication courses arising from and supported by English Studies create a unique chance to prove that.