Gestures, ideologies and meaning in TV debates: A multimodal approach

Authors

  • Nicolae-Sorin Dragan National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania

Keywords:

presidential debate, multimodal analysis, ideological orientation, political semiotics, political communication culture

Abstract

In this article, we will analyze how political actors - involved in the presidential TV debates - use certain semiotic strategies to manage the relationship between gestures and their ideological orientation. We developed a multimodal analysis for some relevant sequences during the presidential debates from November 2014. For this purpose, we used a Multimodal Professional Analysis Tool, ELAN, which allowed us the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.

Downloads

Published

2019-01-18

Issue

Vol. 11(60) No. 2 (2018)

Section

LANGUAGE STUDIES