Linear comprehension of cultural appropriation in the business world

Abstract

This article critically explores cultural appropriation (CA) within the global fashion industry. Drawing on a critical literature review methodology, the study synthesizes interdisciplinary perspectives from cultural studies and intellectual property law to examine how cultural elements, particularly those belonging to historically marginalized communities, are extracted, repurposed, and monetized by dominant businesses. The analysis engages key theoretical frameworks, including postcolonial theory, critical race theory, and the concept of “ethnopreneurship”, arguing that CA in fashion is often a continuation of colonial logics under the guise of innovation. Through detailed discussion of typologies of CA, historical context, and power imbalances, the article highlights how designers and brands frequently disregard cultural origins and profit without consent from or compensation for the communities whose cultures they draw on.