Sustainable development and translation process of culturemes

Abstract

This article examines the relationship between sustainable development and the translation of culturemes within globalization and intercultural communication. It argues that sustainable development requires cultural sustainability, i.e., the preservation and transmission of intangible cultural heritage across generations. The paper positions culture as a driving force shaping human identity and global dialogue, with translation serving as the key mediating process for cross-cultural transfer of meanings and worldviews. It also addresses major challenges – cultural misrepresentation, tensions between localization and authenticity, and ethical dilemmas around cultural appropriation – while emphasizing culturally responsive translation practices that respect diversity and foster inclusive dialogue. Ultimately, the article advocates for translation approaches that serve both effective communication and sustainable development goals – equity, participation, intercultural understanding, and global solidarity – positioning translators as vital agents in shaping a culturally aware, interconnected world.