The Role of a Hotel Wellness Center in the Distribution of Ethno Pharmacological Products

Abstract

The paper makes a correlation between producers in the ethnopharmacological sector, tourist accommodation structures with a wellness component, and consumers. In the tourism industry, a consumer’s behavior is determined by the quality of the services and the continuous improvement of the touristic products. In the context of new demands coming from the wellness consumer, it is foreshadowed the necessity of producers in the ethnopharmacological sector to shape the supply of products and services to the consumer, using the chain of distribution offered by hotel structures. The achievement of these necessities must be based on authenticity, local tradition, and sustainable exploitation of natural potential.