Quality Investment, a Major Factor in Conquering New Markets

Abstract

The competition that characterizes the market economy, forces companies to use appropriate methods and techniques to maintain their position in the market, or to penetrate new ones. For this, an important investment is in the quality of the company's products, processes, and staff. Applying the principles of total quality management and implementing appropriate quality strategies help companies achieve better results in their work. In this paper, the author aimed to exemplify how the implementation of a quality strategy correctly chosen and put into practice led to a considerable improvement in the results of the company studied. To accomplish the work, the author analyzed the literature and documents of the company.