Sport as part of social transformation

Abstract

Although the issues and concerns highlighted throughout the paper are the most challenging features of sports, it is also equally mentioned that this physical activity can help us overcome injustice, prejudice, and oppression. Structured and reinforced with appropriate social values, the sports experience can instill in people the ability, responsibility, and courage to make important and long-lasting contributions to society. Another area in which sport confronted society’s ills, thus becoming a catalyst for significant change is represented by the turbulent 60’s.In the early 90’s, sports and a famous sports figure challenged existing stereotypes, helping therefore to transform society. Sports sociology has a number of implications for sports managers. We have already discussed how individuals face challenges, regarding both self esteem and power. We have also examined broader social issues like the various ways in which mainstream media portray female athletes, how racism is perpetuated throughout the sports world, and how homophobic stereotypes put coaches and athletes at great risk, personally and professionally.