Consumer Satisfaction the Type of Fitness Club in Bacau

Abstract

In fitness clubs, the consumer satisfaction degree is hard to assess, because there are many reasons/ sources of satisfaction, many products/services that can be done according to the experience the customer wants to have, passing through all the stages, from a new client to a satisfied, and a loyal one. Because satisfaction is mainly a specific experience and a subjective phenomenon that can be nevertheless subjected to an objective determinism, an effective strategy of positioning the fitness product can be aimed towards positively influencing the individual's subjective perception at different levels (and/or for different components of the product), for increasing his/her satisfaction. Working with a large group of clients who manifest an interest in a certain fitness club created the possibility to capture the mutations in the satisfaction level and their causes.