The Functions of the Trademark

Authors

  • Cristinel I. Murzea Transilvania University of Brasov, Romania

Keywords:

trademark, consumers, trademark protection

Abstract

The trademark fulfills a series of functions both for the trader and for the consumer. For the trader, the trademark is a means of identification and differentiation. For the consumer, the trademark represents a means of identification and recognition of a product, a way to guarantee its quality and reduce the risk perceived when purchasing a product.

Author Biography

Cristinel I. Murzea, Transilvania University of Brasov, Romania

Dept. of Private Law

Published

2008-06-05

Issue

Vol. 14(49) (2007)

Section

LAW

License

Copyright (c) 2007 Bulletin of the Transilvania University of Braşov. Series VII: Social Sciences • Law

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.