Ecobrand – The Ecological Label

Authors

  • C. Murzea Transilvania University of Brasov, Romania
  • L. Muresan Transilvania University of Brasov, Romania

Keywords:

ecobrand, consumers, environment protection

Abstract

The ecobrand or the ecological label is used by the individuals and legal entities that are developing commercial activities as a clienteleattracting instrument. The reason for using this type of brand, although it can be perceived as an intervention upon the free European market, consists in the environment protection achieved by the products having a minimal effect upon the environment during their entire lifetime.

Author Biographies

C. Murzea, Transilvania University of Brasov, Romania

Dept. of Private Law

L. Muresan, Transilvania University of Brasov, Romania

Dept. of Private Law

Published

2008-06-05

Issue

Vol. 14(49) (2007)

Section

LAW

License

Copyright (c) 2007 Bulletin of the Transilvania University of Braşov. Series VII: Social Sciences • Law

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.