Trademark Protection

Abstract

The brand/trademark, trade name and emblem are part of the category of distinctive signs used by professionals/traders when it comes to carrying out an economic activity, for their easy identification by their customers/partners, for the creation of a unique identity that generates their uniqueness. According to art. 2 of Law no. 84/1998 on trademarks and geographical indications, the trademark is any sign capable of graphic representation, such as: words, including names of persons, drawings, letters, numbers, figurative elements, etc., provided that these signs enable the products to be distinguished or the services of one enterprise to be differentiated from those of other enterprises.