Typology of electoral candidates. Case study: Sorin Oprescu

Abstract

By applying the content analysis technique of communication and by using analysis patterns such as the theory of rational choices, the dramaturgical model, the attraction model, and the transactional analysis, this study identifies 4 typical categories of candidates to Romania’s presidency (elitist, dominating, reactive, sociable). In the analysis of the electoral itinerary of candidate Sorin Oprescu, there are considered aspects such as identity, symbolism, volunteering, propaganda, and media exposure, in order to make a SWOT analysis, thus facilitating the understanding of the candidate's failure within the election process.